Aamir Khan’s New Film Sitaare Zameen Par to Follow a Unique Release Style
Aamir Khan is once again doing something different with his upcoming film Sitaare Zameen Par. Known for breaking the usual rules, Aamir has planned a new release strategy that focuses on long-term success and deeper audience connection.
For releasing the film in India, Aamir Khan has tied up with PVR-Inox, one of the biggest cinema chains. For the overseas release, well-known distributor Anil Thadani is handling the job.
But more than these partnerships, what’s really making news is Aamir’s unusual release plan. Instead of the usual Bollywood style of releasing a movie on a large number of screens on Day 1, this film will be launched in a limited number of shows first. Slowly, as more people talk about the film and recommend it, the number of screenings will increase.
A source from the film industry told Bollywood Hungama,
“Aamir Khan is not following the weekend-focused business model. He believes in the power of storytelling over time. He wants the film to grow slowly and connect with the audience emotionally. It’s a risky idea, but he has thought about it carefully. For him, quality is more important than quantity.”
This slow-and-steady release method is not completely new. It was used before by Rajshri Productions, known for their hit film Hum Aapke Hain Koun..!, which also started small but became a huge success.
Insiders say that Aamir personally spoke to members of the Rajshri team to learn about their style and understand how they kept audience interest alive over many weeks. Also read: Harry Potter TV Series Full Details on Cast Release Date and What to Expect.
A source also said,
“Aamir is always learning from others in the film world. He sat with the Rajshri team to understand how they increased show counts slowly and naturally. This shows his humble attitude and smart thinking.”
The main idea behind this release plan is to avoid what often happens nowadays — full theatres on Day 1, and empty halls by Week 2. Aamir wants to keep the film running in cinemas for a longer time, with steady interest from viewers.
There is also a documentary connected to the film that focuses on artists with special needs, which adds to the social message Aamir wants to share.
With this new method, Aamir Khan is not just thinking about business — he is also trying to make a positive impact. In today’s world where everything is rushed, Aamir is reminding everyone that patience and strong storytelling still matter.
Also read: Bipasha Basu Did This When Everyone Told Her Not To.